DEFA.

Expertise

Knowledge and infrastructure built over thirty years in the seafood category.

01 / 04

Import logistics

Direct contracts with producers in 20+ countries: Chile, Norway, Faroe Islands, Turkey, Argentina, Vietnam, China. QC at loading, full customs documentation.

02 / 04

Cold chain

Owned warehouses and infrastructure across six cities. Temperature integrity from intake to customer delivery.

03 / 04

Segment-driven approach

A distinct matrix for retail, HoReCa, processors, delivery services, and e-retail. Pack size, format, and SKU mix tuned to each channel.

04 / 04

Category management

Deep expertise in red fish, whitefish, pelagic, and seafood. Seasonality forecasts, support with category matrix and promo planning.